Exploring the Impact of Consumerism on the ‘Blade Runner’ Universe
Consumerism could’ve changed the plot of Blade Runner in myriad ways. It’s easy to imagine a much more consumer-driven world, where the needs of the few were subservient to the demands of the many. Characters could’ve been driven by their wallets rather than their hearts, and the setting could’ve been dominated by megacorps with little consideration for the individual. Technology would’ve been used to further the interests of big business, and dialogue could’ve been characterized by the language of commerce, rather than the search for meaning.